George Lois & The Creative Revolution

Steve Kraske interviews the true Mad Man who helped to shape our visual culture

Legendary designer and advertising communicator George Lois will share an insider’s look at the creation of some of the most recognizable design and messaging in print—including the iconic Esquire Magazine covers of the 1960s and the “I Want my MTV” campaign of the 1980s. Of the Creative Revolution that transformed communications and united the visual and verbal, Lois has commented: “It was a testy time to be a graphic designer like me who had the rage to communicate and, to create icon rather than con. And, unlike TV’s Mad Men, we worked full, exhausting, joyous days: pitching new business, creating ideas, “comping” them up, storyboarding them, selling them, photographing them, and directing commercials.”


Join interviewer Steve Kraske and KC Design Week for a revealing conversation with this timeless creative personality.

youngGeorge Lois, an American designer and art director born in 1931, was named among the “100 Most Influential Advertising Practitioners of the Twentieth Century” by Advertising Age magazine. He has received many accolades from Art Directors Hall of Fame, The One Club Creative Hall of Fame; and is an AIGA medalist. In addition, he has authored several books including Damn Good Advice (for people with talent!) and George Lois on His Creation of the Big Idea.

Award-winning journalist Steve Kraske, host of KCUR’s “Up to Date” since 2002, is known for his insightful conversations with newsmakers of the Kansas City community and beyond.



George Lois



Steve Kraske



February 27, 6-8pm


The Nelson-Atkins Museum of Art
Atkins Auditorium
4525 Oak St.
Kansas City, MO 64111