Beyond the Frame: An Intimate Journey Through Hallmark’s Iconic Art Collection invites you to explore the nation’s most enduring corporate art collection, offering a unique and exclusive opportunity to tour its treasures and learn about its rich history. For over 60 years, Hallmark’s collection has served as a vital source of inspiration for its employees, reflecting the company’s deep commitment to art and innovation. Guided by Head Curator Erin Dodson, the tour traces the collection’s evolution, starting with the visionary International Hallmark Art Awards initiated by J.C. Hall in 1949 and continuing through the decades to showcase how the collection has grown and transformed.

Throughout the tour, you’ll encounter iconic works by artists such as Norman Rockwell, Salvador Dalí, and Helen Frankenthaler, alongside contemporary pieces from Kehinde Wiley and Barbara Kruger. This blend of historical and modern works underscores Hallmark’s ongoing dedication to fostering creativity and artistic expression, making the collection an integral part of the company’s cultural identity. The tour provides an intimate look at how art has shaped Hallmark’s creative environment, influencing generations of designers, artists, and innovators, and fostering continued collaboration and connection.