The LEGO brick we all know today has remained relatively unchanged for over 60 years. How does a brand built on one timeless product design stay in the hearts and minds of consumers around the globe year after year? This session will showcase how the in-house agency at LEGO uses a wide array of creative storytelling and design to develop campaigns and branded content that fuels our love for the brick.
Robert Comire leads award-winning creative teams that are responsible for building integrated campaigns and branded content stretching across digital, social, broadcast and retail. All of this in the name of inspiring play around the globe through creative storytelling and design.
Prior to joining LEGOⓇ, Robert made stops on the agency and client-side working for a variety of iconic brands including: Gatorade, Hallmark, Kellogg’s, MillerCoors, MTV, Nickelodeon and Wendy's.
Robert’s work has received industry recognition from AIGA, AdClub, American Advertising Federation (ADDY's), CLIO Awards, Communication Arts, Graphis and HOW Magazine.