Coming Out of COVID: How a COVID-Centric Operation Pivots to the Post-Pandemic World

As we strive for normalcy in the COVID-19 era, a local nonprofit strives to bring medical volunteers to those hardest hit by COVID-19 and beyond. Faced with more and more challenges as the pandemic rages on, learn how COVID Care Force sought to fight those challenges head on in a world tightened by travel restrictions, mass burnout, disinformation, and the lack of capable volunteers.

Knowing the pandemic wouldn't last forever, COVID Care Force founder, Dr. Gary Morsch, created the organization with the intention of pivoting to a global volunteer response unit, aptly named Global Care Force (GFC). Join the leaders of the GCF marketing team as they discuss how they learned to speak to an audience of young, ready-to-go medical professionals and those ready to support through financial donations. Learn what it takes to craft a brand in the middle of a pandemic, how to find your voice, and how to cut through the mud. Also learn how, in less than two years, those strategies influenced the decision to pivot and grow as a global medical volunteer organization.


**Masks are strongly encouraged for this event.**

Tuesday, April 26
$10 + fees in advance; $15 at door
8:30am - 10:00am
8:30am Registration
9:00am Presentation
Pastries & Coffee Provided

Brenda Poor

Brenda joined COVID Care Force/Global Care Force in May 2021 as Director of Marketing and Communications. She oversees all marketing, internal and external communications, social media, and public relations to create awareness of GCF and generate engagement with partners, volunteers, and donors. Brenda spent a previous career in local television news, starting as an Assignment Desk Editor at KMBC, the ABC affiliate in Kansas City, and leaving her TV career as Assistant News Director at KCTV, the CBS affiliate in Kansas City, where she led the newsroom’s daily operations, created and managed special projects, and worked with other departments and clients on content development for broadcast and digital platforms. 

Her 30+ years as a journalist helped her develop unique insights into storytelling, audience engagement, and how companies can use earned media to expand brand recognition. She is committed to continuous professional growth and development, serving on the board of the Kansas City chapter of the International Association of Business Communicators (KCIABC). Brenda is also a member of the Junior League of Kansas City, and a board member of the nonprofit, Bra Couture KC, which raises funds for uninsured and underinsured cancer patients.  

Brenda graduated from the University of Kansas with a bachelor's degree in Journalism and recently earned a Master’s in Integrated Marketing Communications from KU. She lives in Shawnee with her 9-year-old daughter Hana, and their three cats, each with very different personalities. Her top five Strenght-Finders traits are Empathy, Woo (woohoo!), Consistency, Adaptability, and Positivity.