Using the case story of a massive health insurance provider’s bold move to redesign a health care brand, we will examine the ways that perspective-taking was put into action, from the research process to the customer experience design. Learn how to find actionable insight in the stories of your audiences, and generate effective, empathic solutions to product design and strategic communication problems alike.
A deep dive into the practice of translating feeling into directives, this talk is sure to inspire product developers, experience designers, customer service experts, audience researchers, brand strategists, marketers, and anyone ready to take their empathic skill to the next level.
**Masks are strongly encouraged for this event.**.
Founder and CEO Karen Faith is an ethnographer, strategist, and creator of the Others curriculum. Her findings, talks, and workshops have guided brands as diverse as Google, Applebee’s, The NBA, The ACLU, Blue Cross Blue Shield, The Federal Reserve Bank, and The Nelson-Atkins Museum of Art. Karen is an alumnus of the Hyper Island Business Transformation course in Stockholm, Sweden, and a recipient of the Dwight Conquergood award for ethnographic research at Performance Studies International in London. In 2013, she presented her methodology at the National University of Singapore School of Design and has been a frequent guest speaker on branding, research, and creativity at Googleplex. She’s presented at SXSW Interactive in Austin, DesignUp in Bangalore, HOW Design Live in Chicago, and the 4As Stratfest in NYC.