Most of us weren’t trained to listen; we were taught to nod and repeat. We parroted our parents & partners with the best of intentions, then learned the hard way that it wasn’t enough to create understanding.
We see the same mistakes between brands and consumers. Well-meaning companies cut and paste fragments of culture in an effort to connect with audiences, but ultimately miss the memo on what they mean and where they fit in the ecosystem of shared experiences.
Whether applied interpersonally, or at scale between consumers and brands, the practice of listening remains central to our efficacy as professionals. In this 60 minute workshop, participants will practice three 1:1 techniques designed to expand and deepen connection skills. Focused on reception over response, these structured sets of short interviews offer participants concrete techniques for empathy which can be applied in their work as communicators.
This workshop is a must for researchers, strategists, people managers, producers, marketers, collaborators, and communicators of all kinds. Empathic listening is a rational, accessible practice for everyone.
**Masks are strongly encouraged for this event.**
Founder and CEO Karen Faith is an ethnographer, strategist, and creator of the Others curriculum. Her findings, talks, and workshops have guided brands as diverse as Google, Applebee’s, The NBA, The ACLU, Blue Cross Blue Shield, The Federal Reserve Bank, and The Nelson-Atkins Museum of Art. Karen is an alumnus of the Hyper Island Business Transformation course in Stockholm, Sweden, and a recipient of the Dwight Conquergood award for ethnographic research at Performance Studies International in London. In 2013, she presented her methodology at the National University of Singapore School of Design and has been a frequent guest speaker on branding, research, and creativity at Googleplex. She’s presented at SXSW Interactive in Austin, DesignUp in Bangalore, HOW Design Live in Chicago, and the 4As Stratfest in NYC.