#My5Days: Defining our Sense of Purpose & Building Creative Culture

Sponsored by Hallmark’s creative leadership team, the #my5days initiative demonstrates belief and commitment to our creative community’s unique sense of purpose. Each year, every employee in a creative role (~800 individuals), is given 5 days of accountable time to step away from the day-to-day to renew, explore, learn, and think differently. Join us to learn how this unique initiative came to be, what we’ve learned, and how #my5days has shaped talent, mindset, and creative culture at the largest employer of creative professionals in the world.

Friday, April 19
Center for Architecture & Design
1801 McGee Street
Ste 100
Kansas City, MO 64108
$15 + fees in advance ($20 at door)
11:30am - 1:00pm
11:30am Registration
12:00pm - 1:00pm Presentation

Kristi Heeney-Janiak

Kristi has spent her 25-year career at Hallmark driving leadership, team and organizational excellence through roles in customer development, retail training, HR and creative. Along this journey she discovered her passion for coaching talent and elevating the skills and mindsets of current and future Hallmark leaders. Kristi’s currently focused on building a winning culture within Hallmark’s creative community, a project that began with a key initiative to define the organization’s sense of purpose. As the leader of a team dedicated to developing a culture of thinkers, makers, and leaders, she is responsible for driving the organization's creative leadership forward and raising the profile of the Hallmark creative organization's brand. In her current role, she also leads strategy for Hallmark's Creative Leadership Symposium and #my5days initiatives.

Erin Roebuck

A designer by trade and a passionate people person by nature, Erin leads and facilitates ongoing culture and talent development initiatives for the creative community at Hallmark. Partnering with her team and creative leadership and talent, she works to inspire and develop Hallmark's creative employees, foster a culture of leadership, learning and growth and promote Hallmark’s creative brand, both internally and externally. During her 15-year career at Hallmark, she has also held various other roles, including creative talent recruiter, designer and art director. She also served on the board as a founding member of the Kansas City Area Development Council’s TeamKC for five years and on the board of AIGA KC for five years. Erin has a BFA in Graphic Design from Iowa State University.

#My5Days: Defining our Sense of Purpose & Building Creative Culture Friday, April 19