Sleep on this: you spend a third of your life in bed. That’s why many brands in the $17 billion mattress industry make shopping overly complicated (read gimmicky AND pricey).
That’s where Tuft & Needle comes in. On billboards, online and in their new store in Leawood, the brand aims to simplify the process to make it as easy as black and white.
Join a conversation with a few of the brains behind this brand and its store design in Kansas City. We’ll hear from Chris Evans, head of architectural design at the Phoenix-based Tuft & Needle, and Jesse Crupper, AIA, with internationally known AIA Kansas City Member Firm, Hufft.
What thought process went into this store? How does mattress design factor in? Why was the Kansas City market chosen for one of the few brick-and-mortar stores in the U.S.?
Enjoy beer, wine and light refreshments.
Chris is the head of architectural design at Tuft & Needle, having led the design for the company’s Phoenix headquarters and five stores across the country. As the son of a carpenter, he had an inherent love to design and build, growing up helping with everything from furniture to residential construction. Chris received a Masters of Architecture from Pratt Institute and went on to complete works for clients including Under Armour, Sweetgreen, Horizon Media and Chanel. His previous projects have been featured in publications such as Interior Design Magazine, ArchDaily and Dezeen, and his work for the Under Armour Brand House Chicago was awarded 2016 Store of the Year by A.R.E. Design Awards.
Jesse is a technical architect in the truest sense. Prior to getting his Master of Architecture from the University of Oregon, he completed double bachelor’s degrees in math and physics at Rockhurst University. A passion for sustainable, responsible design has been a common theme throughout Jesse’s career, with multiple restoration and rehabilitation projects included in his project experience. He also has an Ecological Design Certificate from the University of Oregon, and a Certificate in Sustainable Design from the Ecosa Institute at Prescott College. Jesse is an active force in the local design community, as well. He’s currently a member of the 2018-19 AIA KC Pillars class, Vice President of the Economic Development Council Industrial Development Authority, and a member of the Market Leadership Advisory Council for the USGBC Central Plains Chapter.